A look at the popularity of the promo songs of latest Telugu flicks released on internet and their digital and physical sales reveals it all. Most awaited album of the season, Ilayaraja's 'Yeto Vellipoyindi Manasu' impressed critics but failed to please common music lovers. Devi Sri Prasad, who is on a high with the super success of 'Gabbar Singh' failed to deliver that magic for Nag's 'Damarukam'. Except a couple of songs, audience are not able to get that heart lifting feel with the music of this socio fantasy flick. 'Rebel' songs are sounding as if our speakers have damaged and the pulsating beats, old style over exaggerated lyrics are not at all impressive. To finish off, a couple of promo songs of 'Cameraman Gangatho Rambabu' are released on internet and they too are disappointing and raising doubts on movie.
What is wrong with the work of our talented music directors is a big question that is shaking everyone. A noted audio company owner says that most of these senior musicians are just manipulating their old tunes but not giving fresh scores. Sad but true!
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